InterActiveCorp, who owns successful paid online dating sites Match.Com and Chemistry.Com has recently launched free dating site called downtoearth.com.
This free dating site has given raise to the believe by industry observers that the paid online dating business model is meeting its end.
Read the full story here.
The revamp of the old business model is presumably because people are not keen on paying online match making services to find suitable mates.
Whilst paid online dating may be running its final phrase, a 41 year old Chinese Billionaire has recently paid close to US$44,000 for a personal ad in a local newspaper looking for a wife.
The ad which included a love poem and the criteria for potential mates, attracted 100 applications thus far.
What do you think, people ? How much will you pay to find the perfect match ?
Please post your comments.