After a seemingly impossible 2 year campaign, Senator Barack Hussein Obama was elected the first black president of the United States earlier this month. The president elect has grabbed his ticket to the White House with the largest, most organised and active grass roots support in the history of United States politics, and possibly that of the world. He undeniably owes much of his campaign success to the power of the internet - to raise funds, gain publicity and organise support.
Barack Obama's has reportedly an army of over 3 million Internet associated contributors and volunteers who helped him raise a record breaking $600 million in donations and tirelessly lobbied for support on the ground.
In an acceptance speech in Chicago, Senator Obama said, "I was never the likeliest candidate for this office. We didn't start with much money or many endorsements. Our campaign was built by working men and women who dug into what little savings they had to give five dollars and ten dollars and twenty dollars to this cause."
Obama's Viral Marketing Campaign
Obama: The Internet Maverick
How Obama's Campaign Changed Politics
For the past 10 years, the web has indeed changed the way people work and live. And it now has made another breakthrough; by changing the way people participate in local and world events, including the selection of leaders.
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